In 2023, approximately 762.8 billion Colombian pesos were invested in digital video advertising in Colombia. A year earlier, the corresponding expenditure stood at 651.7 billion pesos, representing an annual increase of over 17 percent.
Digital video advertising spending in Colombia from 2020 to 2023
(in billion Colombian pesos)
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IAB Colombia. (February 15, 2024). Digital video advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1346550/video-advertising-spending-colombia/
IAB Colombia. "Digital video advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos)." Chart. February 15, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1346550/video-advertising-spending-colombia/
IAB Colombia. (2024). Digital video advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1346550/video-advertising-spending-colombia/
IAB Colombia. "Digital Video Advertising Spending in Colombia from 2020 to 2023 (in Billion Colombian Pesos)." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1346550/video-advertising-spending-colombia/
IAB Colombia, Digital video advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1346550/video-advertising-spending-colombia/ (last visited December 21, 2024)
Digital video advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) [Graph], IAB Colombia, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1346550/video-advertising-spending-colombia/