In 2022, 1.9 trillion Colombian pesos were invested in digital display advertising in Colombia. A year earlier, the expenditure stood at 1.7 trillion pesos. Display accounted for roughly 80 percent of the Colombian digital ad spend in 2022.
Digital display advertising spending in Colombia from 2020 to 2022
(in billion Colombian pesos)
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IAB Colombia. (March 17, 2023). Digital display advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1346548/display-advertising-spending-colombia/
IAB Colombia. "Digital display advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos)." Chart. March 17, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1346548/display-advertising-spending-colombia/
IAB Colombia. (2023). Digital display advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1346548/display-advertising-spending-colombia/
IAB Colombia. "Digital Display Advertising Spending in Colombia from 2020 to 2022 (in Billion Colombian Pesos)." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/1346548/display-advertising-spending-colombia/
IAB Colombia, Digital display advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1346548/display-advertising-spending-colombia/ (last visited October 02, 2024)
Digital display advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph], IAB Colombia, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/1346548/display-advertising-spending-colombia/