Main goals for livestreaming strategies among retailers worldwide 2022

Published by
Stephanie Chevalier,
Mar 18, 2024
When asked what their main objectives for implementing livestreaming strategies were, more than half (52 percent) of global businesses using this channel said they looked to improve the shopping experience and generate customer engagement and feedback. In addition, 48 percent reported having started using live commerce to generate revenue.

Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2022

Region

Worldwide

Survey time period

April 14 to 21, 2022

Number of respondents

220 respondents using livestreaming as sales or promotional channel*

Special properties

multiple options possible

Method of interview

Online survey

Supplementary notes

* Brands, retailers, and manufacturers based in North America, Latin America, EMEA, and Asia Pacific.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Live commerce

Overview

5

China

6

United States

6

Europe

8

Latin America

6

Further Content: You might find this interesting as well

Topics

Livestream commerceSocial media advertising and marketing worldwideSocial commerce in the United StatesVideo advertising and marketing worldwideInfluencer marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.