When asked what their main objectives for implementing livestreaming strategies were, more than half (52 percent) of global businesses using this channel said they looked to improve the shopping experience and generate customer engagement and feedback. In addition, 48 percent reported having started using live commerce to generate revenue.
Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022
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Retail TouchPoints. (May 6, 2022). Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346506/companies-livestreaming-use-objectives-worldwide/
Retail TouchPoints. "Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022." Chart. May 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346506/companies-livestreaming-use-objectives-worldwide/
Retail TouchPoints. (2022). Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346506/companies-livestreaming-use-objectives-worldwide/
Retail TouchPoints. "Main Objectives for Retail Companies Pursuing Livestreaming Strategies Worldwide in 2022." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1346506/companies-livestreaming-use-objectives-worldwide/
Retail TouchPoints, Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022 Statista, https://www.statista.com/statistics/1346506/companies-livestreaming-use-objectives-worldwide/ (last visited July 22, 2024)
Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022 [Graph], Retail TouchPoints, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1346506/companies-livestreaming-use-objectives-worldwide/