An early 2022 survey revealed that almost 38 percent of U.S. live commerce viewers and buyers said they engaged in this activity less than once a month through this channel. In addition, more than 20 percent reported watching livestream shopping once a month, while more than a quarter (26.3 percent) said they do it between two and four times a month.
Frequency of watching livestream shopping in the United States in 2022
Characteristic
Share of respondents
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Coresight Research. (January 18, 2022). Frequency of watching livestream shopping in the United States in 2022 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1346503/livestream-shopping-watching-frequency-us/
Coresight Research. "Frequency of watching livestream shopping in the United States in 2022." Chart. January 18, 2022. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1346503/livestream-shopping-watching-frequency-us/
Coresight Research. (2022). Frequency of watching livestream shopping in the United States in 2022. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1346503/livestream-shopping-watching-frequency-us/
Coresight Research. "Frequency of Watching Livestream Shopping in The United States in 2022." Statista, Statista Inc., 18 Jan 2022, https://www.statista.com/statistics/1346503/livestream-shopping-watching-frequency-us/
Coresight Research, Frequency of watching livestream shopping in the United States in 2022 Statista, https://www.statista.com/statistics/1346503/livestream-shopping-watching-frequency-us/ (last visited July 28, 2024)
Frequency of watching livestream shopping in the United States in 2022 [Graph], Coresight Research, January 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346503/livestream-shopping-watching-frequency-us/