A March 2022 survey found that more than more than four in ten respondents from the UK and over three in ten respondents from the United States understood the metaverse as something being built and ultimately controlled by Facebook.
Understanding of the metaverse according to consumers in the United States and United Kingdom (UK) as of March 2022
Characteristic
UK
United States
It is being built and controlled by Facebook
43%
33%
It exists only in virtual reality
43%
33%
It is a virtual world where you can be anyone and do anything you want
38%
30%
It is a virtual version of real life
35%
29%
It is a virtual world that is quite similar to the real world
24%
22%
Lots of different worlds already exist in the metaverse
24%
21%
You can buy and sell things there
20%
24%
You can earn money and even make a living in the metaverse
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YouGov. (October 3, 2022). Understanding of the metaverse according to consumers in the United States and United Kingdom (UK) as of March 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1346502/uk-us-consumer-metaverse-understanding/
YouGov. "Understanding of the metaverse according to consumers in the United States and United Kingdom (UK) as of March 2022." Chart. October 3, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1346502/uk-us-consumer-metaverse-understanding/
YouGov. (2022). Understanding of the metaverse according to consumers in the United States and United Kingdom (UK) as of March 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1346502/uk-us-consumer-metaverse-understanding/
YouGov. "Understanding of The Metaverse According to Consumers in The United States and United Kingdom (Uk) as of March 2022." Statista, Statista Inc., 3 Oct 2022, https://www.statista.com/statistics/1346502/uk-us-consumer-metaverse-understanding/
YouGov, Understanding of the metaverse according to consumers in the United States and United Kingdom (UK) as of March 2022 Statista, https://www.statista.com/statistics/1346502/uk-us-consumer-metaverse-understanding/ (last visited January 08, 2025)
Understanding of the metaverse according to consumers in the United States and United Kingdom (UK) as of March 2022 [Graph], YouGov, October 3, 2022. [Online]. Available: https://www.statista.com/statistics/1346502/uk-us-consumer-metaverse-understanding/
