An August 2022 survey of metaverse enthusiasts in the United States found that 54 percent of respondents were more willing to give up their personal information or data in the metaverse than they would in a regular online setting. Overall, 53 percent of respondents who were willing to do said it was because they trusted the digital nature of the metaverse more than they would trust a human in handling their personal information.
Reasons for metaverse enthusiasts in the United States to give up more personal information in the metaverse as of August 2022
Characteristic
Share of respondents
I trust the digital nature of the metaverse more than I would trust a human in handling my personal information
53%
I want to get more personalized, curated experiences based on the personalinformation I submit
51%
I believe the metaverse is more secure than traditional online settings
49%
I believe it’s a fake/alternative world where I can freely give any information
among those who indicated that they are are currently engaging in the metaverse, or that they want to engage with the metaverse in the new future and said they would give up more info in a metaverse setting
Method of interview
Online panel
Supplementary notes
The source defines they survey participants, those who indicated that they are are currently engaging in the metaverse, or that they want to engage with the metaverse in the new future, as metaverse enthusiasts. Multiple answers were possible.
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Sitecore. (October 19, 2022). Reasons for metaverse enthusiasts in the United States to give up more personal information in the metaverse as of August 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1346489/us-metaverse-personal-info-sharing-willingness/
Sitecore. "Reasons for metaverse enthusiasts in the United States to give up more personal information in the metaverse as of August 2022." Chart. October 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1346489/us-metaverse-personal-info-sharing-willingness/
Sitecore. (2022). Reasons for metaverse enthusiasts in the United States to give up more personal information in the metaverse as of August 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1346489/us-metaverse-personal-info-sharing-willingness/
Sitecore. "Reasons for Metaverse Enthusiasts in The United States to Give up More Personal Information in The Metaverse as of August 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1346489/us-metaverse-personal-info-sharing-willingness/
Sitecore, Reasons for metaverse enthusiasts in the United States to give up more personal information in the metaverse as of August 2022 Statista, https://www.statista.com/statistics/1346489/us-metaverse-personal-info-sharing-willingness/ (last visited December 21, 2024)
Reasons for metaverse enthusiasts in the United States to give up more personal information in the metaverse as of August 2022 [Graph], Sitecore, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1346489/us-metaverse-personal-info-sharing-willingness/
