According to a survey conducted between October and November 2022 among brand and ad agency executives in the United States who are currently not investing or not considering investing in the metaverse, 41 percent of respondents said they were not doing so because metaverse advertising is too nascent. This was followed by 37 percent of respondents saying metaverse advertising would not be a good fit for their audience, while 35 percent said it would not be a good fit for their brand.
Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022
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IAB (U.S.). (November 18, 2022). Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.). "Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022." Chart. November 18, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.). (2022). Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.). "Leading Reasons Not to Invest in Metaverse Advertising and Marketing According to Marketers in The United States between October and November 2022." Statista, Statista Inc., 18 Nov 2022, https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.), Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022 Statista, https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/ (last visited December 20, 2024)
Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022 [Graph], IAB (U.S.), November 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
