According to a survey conducted between October and November 2022 among brand and ad agency executives in the United States who are currently not investing or not considering investing in the metaverse, 41 percent of respondents said they were not doing so because metaverse advertising is too nascent. This was followed by 37 percent of respondents saying metaverse advertising would not be a good fit for their audience, while 35 percent said it would not be a good fit for their brand.
Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (November 18, 2022). Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.). "Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022." Chart. November 18, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.). (2022). Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.). "Leading Reasons Not to Invest in Metaverse Advertising and Marketing According to Marketers in The United States between October and November 2022." Statista, Statista Inc., 18 Nov 2022, https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
IAB (U.S.), Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022 Statista, https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/ (last visited November 19, 2024)
Leading reasons not to invest in metaverse advertising and marketing according to marketers in the United States between October and November 2022 [Graph], IAB (U.S.), November 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346472/top-reasons-to-not-invest-metaverse-advertising-marketing-us/
