Top reasons for investing in metaverse advertising & marketing in the U.S. 2022
According to a survey conducted between October and November 2022 among brand and ad agency executives in the United States who are currently investing or considering investing in the metaverse, 52 percent of respondents said they did so to build brand awareness and recognition. This was followed by 48 percent of respondents citing metaverse advertising and marketing as a new way to engage existing customers, while 46 percent cited an amplification of brand perception.
