According to a study fielded in late 2022, nearly a third (31 percent) of consumers in Brazil said that they did not trust the original shelf price of a product. In comparison, 16 percent of consumers in Mexico expressed their skepticism towards the original price e.g. without promotion.
Share of consumers not trusting original shelf prices in Latin America in 2022
* 20,534 consumers were surveyed across 23 countries worldwide. The sample size in Brazil was 1,002 participants, while Chile, Colombia, and Mexico each counted 1,000 respondents.
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Simon-Kucher & Partners. (October 26, 2022). Share of consumers not trusting original shelf prices in Latin America in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1346453/consumer-skepticism-latin-america/
Simon-Kucher & Partners. "Share of consumers not trusting original shelf prices in Latin America in 2022." Chart. October 26, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1346453/consumer-skepticism-latin-america/
Simon-Kucher & Partners. (2022). Share of consumers not trusting original shelf prices in Latin America in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1346453/consumer-skepticism-latin-america/
Simon-Kucher & Partners. "Share of Consumers Not Trusting Original Shelf Prices in Latin America in 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1346453/consumer-skepticism-latin-america/
Simon-Kucher & Partners, Share of consumers not trusting original shelf prices in Latin America in 2022 Statista, https://www.statista.com/statistics/1346453/consumer-skepticism-latin-america/ (last visited December 22, 2024)
Share of consumers not trusting original shelf prices in Latin America in 2022 [Graph], Simon-Kucher & Partners, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1346453/consumer-skepticism-latin-america/
