Share of media buyers investing in metaverse advertising & marketing in the U.S. 2022
According to a survey conducted among brand and agency media executives in the United States between October and November 2022, 20 percent of respondents said they were already investing in metaverse advertising and marketing. This was followed by 36 percent of respondents stating they were not investing in metaverse advertising but considering doing it. In comparison, 44 percent said theys were neither investing in marketing in the metaverse nor considering it.