In 2021, online shoppers worldwide living in urban areas are more likely to purchase directly from brands (49 percent). According to findings by Capgemini, approximately 36 percent of suburban customers also engage in direct-to-consumer (D2C) shopping. In rural areas, however, only 30 percent of respondents shop from D2C sites.
Share of online shoppers purchasing directly from brands (D2C) worldwide in 2021, by location
shoppers who have ordered directly from brands over the past six months on a one-time or subscription basis
Method of interview
Online survey
Supplementary notes
Consumers were surveyed in the following countries: Sweden, Italy, Germany, the United States, France, Netherlands, Spain, Canada, Australia, and the United Kingdom.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capgemini. (January 7, 2022). Share of online shoppers purchasing directly from brands (D2C) worldwide in 2021, by location [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1346434/d2c-online-shopping-worldwide-by-location/
Capgemini. "Share of online shoppers purchasing directly from brands (D2C) worldwide in 2021, by location." Chart. January 7, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1346434/d2c-online-shopping-worldwide-by-location/
Capgemini. (2022). Share of online shoppers purchasing directly from brands (D2C) worldwide in 2021, by location. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1346434/d2c-online-shopping-worldwide-by-location/
Capgemini. "Share of Online Shoppers Purchasing Directly from Brands (D2c) Worldwide in 2021, by Location." Statista, Statista Inc., 7 Jan 2022, https://www.statista.com/statistics/1346434/d2c-online-shopping-worldwide-by-location/
Capgemini, Share of online shoppers purchasing directly from brands (D2C) worldwide in 2021, by location Statista, https://www.statista.com/statistics/1346434/d2c-online-shopping-worldwide-by-location/ (last visited January 08, 2025)
Share of online shoppers purchasing directly from brands (D2C) worldwide in 2021, by location [Graph], Capgemini, January 7, 2022. [Online]. Available: https://www.statista.com/statistics/1346434/d2c-online-shopping-worldwide-by-location/
