A survey probing Black Friday shopping intentions and opinions of U.S. consumers found that Gen Z was the generation that regretted their past Black Friday purchases the most, with 60 percent of respondents. Generally, respondents across all age groups were found to regret having made purchases during Black Friday sales, with the exception of baby boomers.
Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation
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This question was phrased by the source as follows: "Have you ever bought something on sale that you later regretted?"
The source notes that the survey was conducted using an online Google survey and "Qualtrics/SAP as part of its upcoming Consumer Confidence Tracker and used a trim mean function to remove outliers from the dataset."
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finder.com. (October 31, 2023). Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com. "Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation." Chart. October 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com. (2023). Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com. "Share of Consumers Who Regret Their past Black Friday Purchases in The United States in 2023, by Generation." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com, Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1346430/consumes-who-regret-past-black-friday-purchases/ (last visited July 22, 2024)
Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation [Graph], finder.com, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1346430/consumes-who-regret-past-black-friday-purchases/
