In the United States, only around three in 10 people found Black Friday sales to be good value. An additional 34 percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (24 percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.
Share of consumers who think Black Friday sales are good value in the United States in 2023
This question was phrased by the source as follows: "Do you think Black Friday sales are good value?"
The source notes that the survey was conducted using an online Google survey and "Qualtrics/SAP as part of its upcoming Consumer Confidence Tracker and used a trim mean function to remove outliers from the dataset."
The source did not provide an exact date for the survey period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
finder.com. (October 31, 2023). Share of consumers who think Black Friday sales are good value in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1346422/consumes-who-think-black-friday-is-good-value-us/
finder.com. "Share of consumers who think Black Friday sales are good value in the United States in 2023." Chart. October 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1346422/consumes-who-think-black-friday-is-good-value-us/
finder.com. (2023). Share of consumers who think Black Friday sales are good value in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1346422/consumes-who-think-black-friday-is-good-value-us/
finder.com. "Share of Consumers Who Think Black Friday Sales Are Good Value in The United States in 2023." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1346422/consumes-who-think-black-friday-is-good-value-us/
finder.com, Share of consumers who think Black Friday sales are good value in the United States in 2023 Statista, https://www.statista.com/statistics/1346422/consumes-who-think-black-friday-is-good-value-us/ (last visited December 21, 2024)
Share of consumers who think Black Friday sales are good value in the United States in 2023 [Graph], finder.com, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1346422/consumes-who-think-black-friday-is-good-value-us/
