During the first half of 2022, TV attracted more than 90 percent of the total advertising spending in Paraguay. Free TV accounted for 79.5 percent, and pay TV for 10.7 percent. Newspapers were the second largest medium, with 6.1 percent of the country's ad spend.
Distribution of advertising spending in Paraguay in 1st half 2022, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Ibope Media Paraguay (@K_IBOPEMediaPY). (August 19, 2022). Distribution of advertising spending in Paraguay in 1st half 2022, by medium [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1346382/advertising-spending-medium-paraguay/
Kantar Ibope Media Paraguay (@K_IBOPEMediaPY). "Distribution of advertising spending in Paraguay in 1st half 2022, by medium." Chart. August 19, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1346382/advertising-spending-medium-paraguay/
Kantar Ibope Media Paraguay (@K_IBOPEMediaPY). (2022). Distribution of advertising spending in Paraguay in 1st half 2022, by medium. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1346382/advertising-spending-medium-paraguay/
Kantar Ibope Media Paraguay (@K_IBOPEMediaPY). "Distribution of Advertising Spending in Paraguay in 1st Half 2022, by Medium." Statista, Statista Inc., 19 Aug 2022, https://www.statista.com/statistics/1346382/advertising-spending-medium-paraguay/
Kantar Ibope Media Paraguay (@K_IBOPEMediaPY), Distribution of advertising spending in Paraguay in 1st half 2022, by medium Statista, https://www.statista.com/statistics/1346382/advertising-spending-medium-paraguay/ (last visited August 24, 2024)
Distribution of advertising spending in Paraguay in 1st half 2022, by medium [Graph], Kantar Ibope Media Paraguay (@K_IBOPEMediaPY), August 19, 2022. [Online]. Available: https://www.statista.com/statistics/1346382/advertising-spending-medium-paraguay/