In 2019, Amazon's total advertising revenue in the United States amounted to 10 billion U.S. dollars. Its ad revenue is projected to increase to 31 and 64 billion U.S. dollars in 2022 and 2026, respectively. The second largest retail media platform after Amazon is Walmart Connect whose total ad revenue is projected to reach eight billion U.S. dollars in 2026.
Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform
(in billion U.S. dollars)
Characteristic
Amazon
Walmart Connect
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Activate. (November 1, 2022). Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346379/ad-spend-retail-media-platform-us/
Activate. "Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform (in billion U.S. dollars)." Chart. November 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346379/ad-spend-retail-media-platform-us/
Activate. (2022). Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346379/ad-spend-retail-media-platform-us/
Activate. "Retail Media Advertising Expenditure in The United States in 2019, 2022, and 2026, by Platform (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1346379/ad-spend-retail-media-platform-us/
Activate, Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1346379/ad-spend-retail-media-platform-us/ (last visited July 22, 2024)
Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform (in billion U.S. dollars) [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1346379/ad-spend-retail-media-platform-us/