Black Friday shopping intentions in the Netherlands 2023, by purchase channel

Published by
D. Tighe,
Nov 17, 2023
In 2023, only about five percent of holiday shoppers in the Netherlands intended to do all or most of their Black Friday shopping in physical stores. Over the years, online has become the dominant holiday sales channel, with approximately 50 percent of Dutch consumers planning to shop purely or primarily on the web during Black Friday.

Online versus offline Black Friday shopping intentions among shoppers in the Netherlands in 2023

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Sources

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Release date

November 2023

Region

Netherlands

Survey time period

November 2023

Number of respondents

1,101 respondents

Age group

18-80 years

Method of interview

Online panel

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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