Approximately 60 percent of Russians had a favorable opinion on contextual adverting, as per a survey conducted in September 2022. Customized native advertising, which was based on users' data, interests, and search queries, was viewed less favorably, with 54 percent of Russians holding a positive attitude toward it.
How do you feel about the following types of advertising?
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The original question was posed as follows: "Как вы относитесь к следующим видам рекламы?"
According to the source, contextual advertising is based on users' data, interests, and search queries. On the other hand, active advertising does not offer goods and services directly but contains useful information on a topic related to a product or service.
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Anketolog. (September 29, 2022). How do you feel about the following types of advertising? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346330/russia-attitudes-toward-online-ads-by-format/
Anketolog. "How do you feel about the following types of advertising?." Chart. September 29, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346330/russia-attitudes-toward-online-ads-by-format/
Anketolog. (2022). How do you feel about the following types of advertising?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346330/russia-attitudes-toward-online-ads-by-format/
Anketolog. "How Do You Feel about The following Types of Advertising?." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1346330/russia-attitudes-toward-online-ads-by-format/
Anketolog, How do you feel about the following types of advertising? Statista, https://www.statista.com/statistics/1346330/russia-attitudes-toward-online-ads-by-format/ (last visited July 22, 2024)
How do you feel about the following types of advertising? [Graph], Anketolog, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1346330/russia-attitudes-toward-online-ads-by-format/