Shopping behavior on Black Friday in Germany in 2021

Published by
Kasia Davies,
Dec 12, 2022
In 2021, over half of respondents in Germany answered that they take advantage of Black Friday sales in Germany. 16 percent of people said that they wait for Black Friday before purchasing certain items.

Do you use Black Friday offers?

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Source

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Release date

November 2021

Region

Germany

Survey time period

Middle to the end of October 2021

Number of respondents

1,109, of which 1,048 were online shoppers

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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