Silk is the most well-known milk alternatives brand in the U.S., with 82 percent brand awareness, followed by Blue Diamond's Almond Breeze and Chobani with 76 and 66 percent brand recognition respectively. Smaller brands like Alpro or Elmhurst find themselves at the other end of the ranking.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading milk alternatives brands ranked by brand awareness in the United States in 2023
Characteristic
Share of respondents
Silk
82%
Blue Diamond's Almond Breeze
76%
Chobani
66%
Planet Oat
46%
Oatly
40%
Califia Farms
35%
So Delicious Dairy Free
35%
365 Everyday Value
33%
Pacific Foods
32%
Good Karma
28%
Mooala
27%
Ripple
24%
Oatsome
23%
Created with Highcharts 7.2.2Share of respondents82%82%76%76%66%66%46%46%40%40%35%35%35%35%33%33%32%32%28%28%27%27%24%24%23%23%21%21%21%21%19%19%19%19%18%18%16%16%SilkBlue Diamond's Almond BreezeChobaniPlanet OatOatlyCalifia FarmsSo Delicious Dairy Free365 Everyday ValuePacific FoodsGood KarmaMooalaRippleOatsomeMalkRiseAlproElmhurstForager ProjectMinor Figures
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Statista. (August 1, 2023). Leading milk alternatives brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. "Leading milk alternatives brands ranked by brand awareness in the United States in 2023." Chart. August 1, 2023. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. (2023). Leading milk alternatives brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista, Leading milk alternatives brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/ (last visited February 20, 2025)
Leading milk alternatives brands ranked by brand awareness in the United States in 2023 [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
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