Silk is the most well-known milk alternatives brand in the U.S., with 82 percent brand awareness, followed by Blue Diamond's Almond Breeze and Chobani with 76 and 66 percent brand recognition respectively. Smaller brands like Alpro or Elmhurst find themselves at the other end of the ranking.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading milk alternatives brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 1, 2023). Leading milk alternatives brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. "Leading milk alternatives brands ranked by brand awareness in the United States in 2023." Chart. August 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. (2023). Leading milk alternatives brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista, Leading milk alternatives brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/ (last visited December 21, 2024)
Leading milk alternatives brands ranked by brand awareness in the United States in 2023 [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
