When it comes to the most well-known spirit brands in the UK, JACK DANIEL'S and Smirnoff claim the joint top spot. Both the spirit brands are recognized by 90 percent of internet respondents in the UK, around 1 percent more than third placed Baileys. Other well-known brands in our list include BACARDi and MARTINI, to name a few.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading spirit brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 6, 2023). Leading spirit brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1346307/most-well-known-spirits-brands-in-the-uk/
Statista. "Leading spirit brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 6, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1346307/most-well-known-spirits-brands-in-the-uk/
Statista. (2023). Leading spirit brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1346307/most-well-known-spirits-brands-in-the-uk/
Statista. "Leading Spirit Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 6 Sep 2023, https://www.statista.com/statistics/1346307/most-well-known-spirits-brands-in-the-uk/
Statista, Leading spirit brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1346307/most-well-known-spirits-brands-in-the-uk/ (last visited November 03, 2024)
Leading spirit brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 6, 2023. [Online]. Available: https://www.statista.com/statistics/1346307/most-well-known-spirits-brands-in-the-uk/
