Consumer attitudes towards media & technology in the U.S. 2022, by user type

Published by
A. Guttmann,
Jan 2, 2024
In 2022, 71 percent of super users in the United States enjoyed recommending technology and media products/services to others, compared to 26 percent of all other users. Moreover, 63 percent of super users felt comfortable sharing data with technology and media companies in exchange for more personalized /relevant recommendations and ads, as opposed to 18 percent of all other users.

Consumer attitudes towards media and technology in the United States as of November 2022, by user type

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Release date

November 2022

Region

United States

Survey time period

as of November 2022

Number of respondents

4,001 respondents

Age group

18 years and older

Supplementary notes

* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source does not provide exact date of survey for this data. The date provided is the release date.

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