Great Recession: consumer confidence level in the U.S. 2007-2010

The Great Recession was a period of economic contraction which came in the wake of the Global Financial Crisis of 2007-2008. The recession was triggered by the collapse of the U.S. housing market and subsequent bankruptcies among Wall Street financial institutions, the most significant of which being the bankruptcy of Lehman Brothers in September 2008, the largest bankruptcy in U.S. history. These economic convulsions caused consumer confidence, measured by the Consumer Confidence Index (CCI), to drop sharply in 2007 and the beginning of 2008.

How does the Consumer Confidence Index work?

The CCI measures household's expectation of their future economic situation and, consequently, their likely future spending and savings decisions. A score of 100 in the index would indicate a neutral economic outlook, with consumers neither being optimistic nor pessimistic about the near future. Scores below 100 are then more pessimistic, while scores above 100 indicate optimism about the economy. Consumer confidence can have a self-fulfilling effect on the economy, as when consumers are pessimistic about the economy, they tend to save and postpone spending, contracting aggregate demand and causing the economy to slow down. Conversely, when consumers are optimistic and willing to spend, this can have a reinforcing effect as wages and employment may rise when consumers spend more.

CCI and the Great Recession

As the reality of the trouble which the U.S. financial sector was in set in over 2007, consumer confidence dropped sharply from being slightly positive, to being deeply pessimistic by the Summer of 2008. While confidence began to slowly rebound up until September 2008, with the panic caused by Lehman's bankruptcy and the freezing of new credit creation, the CCI plummeted once more, reaching its lowest point during the recession in February 2008. The U.S. government stepped in to prevent the bankruptcy of AIG in 2008, promising to do the same for any future possible failures in the financial system. This 'backstopping' policy, whereby the government assured that the economy would not be allowed to fall further into crisis, along with the Federal Reserve's unconventional monetary policies used to restart the economy, contributed to a rebound in consumer confidence in 2009 and 2010. In spite of this, consumers still remained pessimistic about the economy.