Coca-Cola is the most well-known soft drink brand in the U.S. Based in Atlanta, Georgia, the American brand of carbonated soft drinks is recognized by 95 percent of internet respondents. Joining Coca-Cola in the first place is Pepsi also with a brand recognition of 95 percent. The second place is taken by Sprite, which incorporates a 94 percent brand awareness in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading soft drink brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 11, 2023). Leading soft drink brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista. "Leading soft drink brands ranked by brand awareness in the United States in 2023." Chart. August 11, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista. (2023). Leading soft drink brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista. "Leading Soft Drink Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 11 Aug 2023, https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista, Leading soft drink brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/ (last visited August 25, 2024)
Leading soft drink brands ranked by brand awareness in the United States in 2023 [Graph], Statista, August 11, 2023. [Online]. Available: https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/