Coca-Cola is the most well-known soft drink brand in the U.S. Based in Atlanta, Georgia, the American brand of carbonated soft drinks is recognized by 95 percent of internet respondents. Joining Coca-Cola in the first place is Sprite also with a brand recognition of 95 percent. The second place is taken by Pepsi, which incorporates a 94 percent brand awareness in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading soft drink brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 10, 2024). Leading soft drink brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista. "Leading soft drink brands ranked by brand awareness in the United States in 2024." Chart. October 10, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista. (2024). Leading soft drink brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista. "Leading Soft Drink Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
Statista, Leading soft drink brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/ (last visited December 23, 2024)
Leading soft drink brands ranked by brand awareness in the United States in 2024 [Graph], Statista, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1346276/most-well-known-soft-drink-brands-in-the-united-states/
