As of October 2023, 77 percent of expert investors worldwide reported being very or somewhat interested in sustainable investing, while 15 percent indicated they were not very interested, and 8 percent stated they were not interested at all.
Share of investors who interested in sustainable investing in select regions worldwide in 2023
France, Germany, Japan, Switzerland, United Kingdom, United States
Survey time period
October 2023
Number of respondents
2,820 respondents
Age group
18-80 years old
Method of interview
Online survey
Supplementary notes
The source adds the following information; Survey participants were from the U.S., Europe (the U.K., Germany, France, Switzerland) and Japan. For the U.S., the sample included 1,002 individual investors. For Europe, the sample included 1,025 individual investors (289 from the U.K., 273 from France, 285 from Germany and 178 from Switzerland). For Japan, the sample included 793 individual investors. Respondents self-identified as ‘active’ or ‘somewhat active’ investors between 18–80 years old with over 100,000 U.S. dollars in investible assets, excluding personal retirement accounts, employer-sponsored retirement accounts and personal real estate.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morgan Stanley. (January 26, 2024). Share of investors who interested in sustainable investing in select regions worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley. "Share of investors who interested in sustainable investing in select regions worldwide in 2023." Chart. January 26, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley. (2024). Share of investors who interested in sustainable investing in select regions worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley. "Share of Investors Who Interested in Sustainable Investing in Select Regions Worldwide in 2023." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1346273/investors-sustainable-approach-world-wide/
Morgan Stanley, Share of investors who interested in sustainable investing in select regions worldwide in 2023 Statista, https://www.statista.com/statistics/1346273/investors-sustainable-approach-world-wide/ (last visited December 21, 2024)
Share of investors who interested in sustainable investing in select regions worldwide in 2023 [Graph], Morgan Stanley, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1346273/investors-sustainable-approach-world-wide/
