In April 2022, smartphone users from Australia, Canada, the United Kingdom, and the United States spent 6.6 seconds with a mobile ad when it covered 80 percent of the screen. The time decreased with decreasing share of screen covered, to reach 0.8 seconds for an ad that covered less than 10 percent of the screen.
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size
(in seconds)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence (@ChartoftheDay_). (October 28, 2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size (in seconds) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1346267/time-spent-mobile-advertising/
Insider Intelligence (@ChartoftheDay_). "Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size (in seconds)." Chart. October 28, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1346267/time-spent-mobile-advertising/
Insider Intelligence (@ChartoftheDay_). (2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size (in seconds). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1346267/time-spent-mobile-advertising/
Insider Intelligence (@ChartoftheDay_). "Average Time Spent with Mobile Advertising among Smartphone Users Worldwide in April 2022, by Ad Size (in Seconds)." Statista, Statista Inc., 28 Oct 2022, https://www.statista.com/statistics/1346267/time-spent-mobile-advertising/
Insider Intelligence (@ChartoftheDay_), Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size (in seconds) Statista, https://www.statista.com/statistics/1346267/time-spent-mobile-advertising/ (last visited December 22, 2024)
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size (in seconds) [Graph], Insider Intelligence (@ChartoftheDay_), October 28, 2022. [Online]. Available: https://www.statista.com/statistics/1346267/time-spent-mobile-advertising/
