In 2022, TikTok's estimated share in global video advertising revenue stood at seven percent. The source projected it would double by 2027. Additionally, TikTok Douyin (the same app in China) held a share of 15 percent in 2022 and was expected to grow to 23 percent in the same period. Combined, the apps would account for 37 percent of the total in 2027.
Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027
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FierceVideo. (November 18, 2022). Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo. "Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027." Chart. November 18, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo. (2022). Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo. "Share of Selected Social Media Platforms in Digital Video Advertising Revenue Worldwide in 2022 and 2027." Statista, Statista Inc., 18 Nov 2022, https://www.statista.com/statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo, Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027 Statista, https://www.statista.com/statistics/1346247/video-ad-spend-platform-worldwide/ (last visited December 30, 2024)
Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027 [Graph], FierceVideo, November 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346247/video-ad-spend-platform-worldwide/
