Social media share in digital video ad revenue 2022-2027, by platform

Published by
Michele Majidi,
Mar 18, 2024
In 2022, TikTok's estimated share in global video advertising revenue stood at seven percent. The source projected it would double by 2027. Additionally, TikTok Douyin (the same app in China) held a share of 15 percent in 2022 and was expected to grow to 23 percent in the same period. Combined, the apps would account for 37 percent of the total in 2027.

Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027

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Release date

November 2022

Region

Worldwide

Survey time period

November 2022

Special properties

forecast

Supplementary notes

Share of selected social media platforms in digital video advertising revenue

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Statistics on " Video advertising and marketing worldwide "

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Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

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Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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