U.S. planned metaverse activities 2022

An August 2022 survey of metaverse enthusiasts in the United States found that more than four in ten respondents were planning to use the metaverse for events, concerts or festivals. Additionally, 40 percent of respondents stated that they wanted to experience thrill seeking adventures in the metaverse.

Digital activities that metaverse enthusiasts in the United States want to use the metaverse for as of August 2022

Characteristic	Share of respondents
An event, concert or festival	43%
To engage in thrill seeking adventures	40%
To tour a home when looking to buy or rent a property	37%
To try on shoes, clothes or makeup before purchasing	37%
To engage in activities that I’d like to keep confidential	34%
As an online car buying tool	32%
To explore dining options, menus and restaurant ambiance	32%
To test a fitness class, sports activity or mindfulness program	30%
To test an airplane seat or look at a hotel room before I book	28%
To go on dates or connect with people more intimately	25%
To help employees or my colleagues onboard	20%
To interact with my bank	19%
To join a political or societal cause	15%

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Release date

October 2022

More information

Region

United States

Survey time period

August 15 to 19, 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among those who indicated that they are are currently engaging in the metaverse, or that they want to engage with the metaverse in the new future

Method of interview

Online panel

Supplementary notes

The source defines they survey participants, those who indicated that they are are currently engaging in the metaverse, or that they want to engage with the metaverse in the new future, as metaverse enthusiasts.
Multiple answers were possible.

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