In 2022, fashion was the most purchased product category by live shoppers in the United Kingdom. According to the survey, nearly a quarter (26 percent) of users reported buying clothing and apparel during a livestream. Personal and beauty care came next, with 16 percent of respondents.
Most purchased product categories during a livestream in the United Kingdom (UK) in 2022
To the question: "What type of product did you buy during a livestream?"
The sources does not provide the type of survey.
Percentage points exceeding 100 percent are probably due to rounding.
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The Influencer Marketing Factory. (November 13, 2022). Most purchased product categories during a livestream in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1346228/most-popular-products-live-commerce-uk/
The Influencer Marketing Factory. "Most purchased product categories during a livestream in the United Kingdom (UK) in 2022." Chart. November 13, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1346228/most-popular-products-live-commerce-uk/
The Influencer Marketing Factory. (2022). Most purchased product categories during a livestream in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1346228/most-popular-products-live-commerce-uk/
The Influencer Marketing Factory. "Most Purchased Product Categories during a Livestream in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 13 Nov 2022, https://www.statista.com/statistics/1346228/most-popular-products-live-commerce-uk/
The Influencer Marketing Factory, Most purchased product categories during a livestream in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1346228/most-popular-products-live-commerce-uk/ (last visited November 22, 2024)
Most purchased product categories during a livestream in the United Kingdom (UK) in 2022 [Graph], The Influencer Marketing Factory, November 13, 2022. [Online]. Available: https://www.statista.com/statistics/1346228/most-popular-products-live-commerce-uk/
