Types of products most purchased during a livestream in the U.S. 2022

Published by
Stephanie Chevalier,
Mar 18, 2024
In 2022, fashion was the most commonly purchased product category among live shoppers in the United States. According to a survey, about a quarter (26 percent) of users reported buying clothing and apparel during a livestream. Personal and beauty care followed, with 22 percent of respondents.

Most purchased product categories during a livestream in the United States in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

November 2022

Region

United States

Survey time period

October 11 to 21, 2022

Number of respondents

1,000 respondents

Age group

18-67 years

Supplementary notes

To the question: "What type of product did you buy during a livestream?"
The sources does not provide the type of survey.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Live commerce

Overview

5

China

6

United States

6

Europe

8

Latin America

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Livestream commerceSocial media advertising and marketing worldwideSocial commerce in the United StatesVideo advertising and marketing worldwideInfluencer marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.