Most used platforms for live shopping in the UK 2023

Published by
Stephanie Chevalier,
Mar 20, 2024
According to a 2023 study, social media platforms such as Instagram and TikTok Live were the most used channels for live commerce in the United Kingdom, already embraced by nearly three-quarters of surveyed shoppers. Video streaming platforms like YouTube or Twitch ranked second, with 58 percent of respondents indicating their usage for this purpose. Marketplaces trailed next, with 26 percent of respondents, followed by sellers' livestreams and apps, respectively.

Most used platforms for live commerce in the United Kingdom (UK) in 2023

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Source

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Release date

July 2023

Region

United Kingdom

Survey time period

April 2023

Number of respondents

256*

Age group

18-65 years

Special properties

respondents who had already participated in live commerce

Supplementary notes

* The source surveyed over 1,000 online consumers who regularly use social media platforms.

To the question: "Which platform(s) have you used for live commerce? Select all that apply."

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