A 2022 survey revealed that, in the UK, live commerce was most popular among younger adults, with 47 percent of users between the ages of 19 and 25 saying they had already purchased something during a livestream shopping event. In contrast, users aged 56 and older were the least likely to buy at livestream commerce events.
Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group
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The Influencer Marketing Factory. (November 13, 2022). Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory. "Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group." Chart. November 13, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory. (2022). Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory. "Share of Users Who Had Purchased Something during a Livestream Shopping Event in The United Kingdom (Uk) as of 2022, by Age Group." Statista, Statista Inc., 13 Nov 2022, https://www.statista.com/statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory, Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group Statista, https://www.statista.com/statistics/1346166/buyers-livestream-shopping-event-age-group-uk/ (last visited November 22, 2024)
Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group [Graph], The Influencer Marketing Factory, November 13, 2022. [Online]. Available: https://www.statista.com/statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
