Out of 60 countries worldwide for which the Nation Brands Index (NBI) was measured in 2022, Russia's brand reputation was ranked 58th. That was a significant drop from the previous year, when the country ranked 27th. Therefore, in 2022, Ukraine's NBI ranked higher than Russia's, even though it saw a slight decrease compared to 2021.
Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022
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Ukraine
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Survey characteristics refer to the latest survey.
The surveyed countries include the following: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, Turkey, the UK, and the U.S.
NBI considers six aspects: exports, governance, culture, people, tourism, and immigration and investment. The NBI score is an average of index scores for each of these aspects, with ratings based on a scale from 1 (the worst) to 1 (the best).
NBI measured the scores for 60 nations in 2021 and 2022. Prior to 2021, NBI measured the scores for 50 nations.
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Ipsos. (November 2, 2022). Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos. "Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022." Chart. November 2, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos. (2022). Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos. "Nation Brands Index (Nbi) Rank of Russia and Ukraine among 60 Countries Worldwide from 2021 to 2022." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos, Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022 Statista, https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/ (last visited July 03, 2024)
Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022 [Graph], Ipsos, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/