According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly 58 percent of global internet users. Instagram ranked second, with 46 percent of respondents, followed by TikTok, with almost 16 percent.
Leading social media platforms where internet users purchased products during a live streaming event in 2022
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eMarketer, & Insider Intelligence. (July 6, 2022). Leading social media platforms where internet users purchased products during a live streaming event in 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, und Insider Intelligence. "Leading social media platforms where internet users purchased products during a live streaming event in 2022." Chart. July 6, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, Insider Intelligence. (2022). Leading social media platforms where internet users purchased products during a live streaming event in 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer, and Insider Intelligence. "Leading Social Media Platforms Where Internet Users Purchased Products during a Live Streaming Event in 2022." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1346066/social-media-purchases-live-streaming-worldwide/
eMarketer & Insider Intelligence, Leading social media platforms where internet users purchased products during a live streaming event in 2022 Statista, https://www.statista.com/statistics/1346066/social-media-purchases-live-streaming-worldwide/ (last visited December 18, 2024)
Leading social media platforms where internet users purchased products during a live streaming event in 2022 [Graph], eMarketer, & Insider Intelligence, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1346066/social-media-purchases-live-streaming-worldwide/
