Browsing products and gift ideas was the biggest reason U.S. consumers used social media in relation to holiday shopping. Reading product reviews was second, wit 19 percent of consumers doing so in 2023. In the same year, 12 percent of shoppers made holiday purchases using a social media platform.
Main social commerce activities during holiday shopping in the United States in from 2019 to 2023
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Deloitte. (October 13, 2023). Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. "Main social commerce activities during holiday shopping in the United States in from 2019 to 2023." Chart. October 13, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. (2023). Main social commerce activities during holiday shopping in the United States in from 2019 to 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. "Main Social Commerce Activities during Holiday Shopping in The United States in from 2019 to 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte, Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 Statista, https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/ (last visited November 18, 2024)
Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 [Graph], Deloitte, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
