Browsing products and gift ideas was the biggest reason U.S. consumers used social media in relation to holiday shopping. Reading product reviews was second, wit 19 percent of consumers doing so in 2023. In the same year, 12 percent of shoppers made holiday purchases using a social media platform.
Main social commerce activities during holiday shopping in the United States in from 2019 to 2023
Characteristic
Browse products/gift ideas
Read reviews
Discover promotions
Visit retailers' pages
Make a purchase
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Deloitte. (October 13, 2023). Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. "Main social commerce activities during holiday shopping in the United States in from 2019 to 2023." Chart. October 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. (2023). Main social commerce activities during holiday shopping in the United States in from 2019 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. "Main Social Commerce Activities during Holiday Shopping in The United States in from 2019 to 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte, Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 Statista, https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/ (last visited July 22, 2024)
Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 [Graph], Deloitte, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/