Social media use among U.S. American consumers for holiday shopping has become more popular in recent years. In 2024, 20 percent of Gen Z shoppers intended on buying a holiday gift directly on a social media platform.
Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort
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Deloitte. (October 10, 2024). Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort." Chart. October 10, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. (2024). Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected Use Social Media to Purchase Holiday Gifts in The United States in 2024, by Generational Cohort." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte, Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort Statista, https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/ (last visited November 17, 2024)
Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort [Graph], Deloitte, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/