Social media use among U.S. American consumers for holiday shopping has become more popular in recent years. In 2024, 20 percent of Gen Z shoppers intended on buying a holiday gift directly on a social media platform.
Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (October 10, 2024). Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort." Chart. October 10, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. (2024). Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte. "Expected Use Social Media to Purchase Holiday Gifts in The United States in 2024, by Generational Cohort." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/
Deloitte, Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort Statista, https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/ (last visited December 18, 2024)
Expected use social media to purchase holiday gifts in the United States in 2024, by generational cohort [Graph], Deloitte, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1346049/usage-of-social-media-for-holiday-shopping-generation/