When asked what their go-to shopping livestream platform was, nearly 47 percent of U.S. content creators cited Instagram. Facebook and Amazon followed, preferred by 20.3 percent and 18.8 percent of influencers surveyed, respectively. TikTok came in fourth place, mentioned by 9.4 percent of respondents.
Preferred shopping livestream platforms among influencers in the United States in 2021
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Insider Intelligence, & eMarketer. (March 7, 2022). Preferred shopping livestream platforms among influencers in the United States in 2021 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1346009/leading-shopping-livestream-platforms-creators-us/
Insider Intelligence, und eMarketer. "Preferred shopping livestream platforms among influencers in the United States in 2021." Chart. March 7, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1346009/leading-shopping-livestream-platforms-creators-us/
Insider Intelligence, eMarketer. (2022). Preferred shopping livestream platforms among influencers in the United States in 2021. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1346009/leading-shopping-livestream-platforms-creators-us/
Insider Intelligence, and eMarketer. "Preferred Shopping Livestream Platforms among Influencers in The United States in 2021." Statista, Statista Inc., 7 Mar 2022, https://www.statista.com/statistics/1346009/leading-shopping-livestream-platforms-creators-us/
Insider Intelligence & eMarketer, Preferred shopping livestream platforms among influencers in the United States in 2021 Statista, https://www.statista.com/statistics/1346009/leading-shopping-livestream-platforms-creators-us/ (last visited January 06, 2025)
Preferred shopping livestream platforms among influencers in the United States in 2021 [Graph], Insider Intelligence, & eMarketer, March 7, 2022. [Online]. Available: https://www.statista.com/statistics/1346009/leading-shopping-livestream-platforms-creators-us/
