Virtual creators on Instagram 2022, by industry

Published by Statista Research Department, Feb 20, 2024
As of October 2022, roughly a third of virtual creators worldwide could be classified as fashion industry creators based on their interests, content, and campaigns. Entertainment ranked second, with 18 percent of virtual creators. Beauty and consumer electronics followed, with 14 percent and 12.5 percent, respectively.

Distribution of virtual creators on Instagram worldwide as of October 2022, by industry

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Release date

November 2022

Region

Worldwide

Survey time period

October 11, 2022

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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