Follower growth of virtual creators on Instagram worldwide 2022

Published by Statista Research Department, Dec 13, 2023
On October 11, 2022, the number of Instagram followers of Lu of Magalu (handle: @magazineluiza) increased by 0.02 percent compared to the number recorded on September 11, 2022. She was also the most followed virtual creator on Instagram, having amassed six million followers. The virtual creator with the highest follower growth in this data set was Ai Ailynn, with 0.93 percent.

Monthly follower growth of selected virtual creators on Instagram worldwide as of October 2022

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Release date

November 2022

Region

Worldwide

Survey time period

September 11, 2022 and October 11, 2022

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