Engagement rates of virtual creators on Instagram worldwide 2022

Published by Statista Research Department, Dec 13, 2023
In October 2022, Lu of Magalu (handle: @magazineluiza) had an engagement rate of 0.26 percent, which means that 0.26 percent of her followers interacted with her posts on average. She was also the most followed virtual creator on Instagram, having amassed six million followers. The virtual creator with the highest engagement rate in this data set was GEICO Gecko, with 10.74 percent.

Engagement rates of selected virtual creators on Instagram worldwide as of October 2022

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Release date

November 2022

Region

Worldwide

Survey time period

October 11, 2022

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