In October 2022, Lu of Magalu (handle: @magazineluiza) charged 26 thousand U.S. dollars per Instagram post and was the most expensive virtual creator in the presented set. She was the most followed virtual creator on Instagram, having amassed six million followers. Lu was created in 2009 and represents the Brazilian retailer Magalu (Magazine Luiza). Nobody Sausage, created by artist Kael Cabral, ranked second with a price per post of 19 thousand dollars.
Price per post of selected virtual creators on Instagram worldwide as of October 2022
(in U.S. dollars)
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NeoReach. (November 10, 2022). Price per post of selected virtual creators on Instagram worldwide as of October 2022 (in U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1345990/instagram-virtual-creators-price-per-post/
NeoReach. "Price per post of selected virtual creators on Instagram worldwide as of October 2022 (in U.S. dollars)." Chart. November 10, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1345990/instagram-virtual-creators-price-per-post/
NeoReach. (2022). Price per post of selected virtual creators on Instagram worldwide as of October 2022 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1345990/instagram-virtual-creators-price-per-post/
NeoReach. "Price per Post of Selected Virtual Creators on Instagram Worldwide as of October 2022 (in U.S. Dollars)." Statista, Statista Inc., 10 Nov 2022, https://www.statista.com/statistics/1345990/instagram-virtual-creators-price-per-post/
NeoReach, Price per post of selected virtual creators on Instagram worldwide as of October 2022 (in U.S. dollars) Statista, https://www.statista.com/statistics/1345990/instagram-virtual-creators-price-per-post/ (last visited November 22, 2024)
Price per post of selected virtual creators on Instagram worldwide as of October 2022 (in U.S. dollars) [Graph], NeoReach, November 10, 2022. [Online]. Available: https://www.statista.com/statistics/1345990/instagram-virtual-creators-price-per-post/
