The live commerce landscape in the United States has dramatically changed over the past few years. While at the beginning of 2020, the shopping channel specializing in televised home products, QVC, accounted for 45 percent of the U.S. livestream shopping app downloads, by 2022, it had shrunk to 10 percent. In contrast, the live shopping app from community marketplace Whatnot went from making up a mere one percent of downloads in this category in 2020 to more than a third (35 percent) two years later.
Leading mobile livestream shopping apps in the United States from 2020 to 2022, by share of downloads
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eMarketer. (July 22, 2022). Leading mobile livestream shopping apps in the United States from 2020 to 2022, by share of downloads [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1345984/download-share-mobile-live-commerce-apps-us/
eMarketer. "Leading mobile livestream shopping apps in the United States from 2020 to 2022, by share of downloads." Chart. July 22, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1345984/download-share-mobile-live-commerce-apps-us/
eMarketer. (2022). Leading mobile livestream shopping apps in the United States from 2020 to 2022, by share of downloads. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1345984/download-share-mobile-live-commerce-apps-us/
eMarketer. "Leading Mobile Livestream Shopping Apps in The United States from 2020 to 2022, by Share of Downloads." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/statistics/1345984/download-share-mobile-live-commerce-apps-us/
eMarketer, Leading mobile livestream shopping apps in the United States from 2020 to 2022, by share of downloads Statista, https://www.statista.com/statistics/1345984/download-share-mobile-live-commerce-apps-us/ (last visited January 08, 2025)
Leading mobile livestream shopping apps in the United States from 2020 to 2022, by share of downloads [Graph], eMarketer, July 22, 2022. [Online]. Available: https://www.statista.com/statistics/1345984/download-share-mobile-live-commerce-apps-us/
