In 2022, the majority of consumers were planning to buy more gifts over sales days, such as Black Friday and Cyber Monday, than they did in 2021. Gen Z were the generation with the highest intention to do so, at a huge 91 percent.
Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna. "Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation." Chart. November 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna. (2022). Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna. "Share of Consumers Who Will Make a Larger Share of Their Gift Purchases over Black Friday and Cyber Monday Compared to The Previous Year in The United Kingdom (Uk) in 2022, by Generation." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
Klarna, Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation Statista, https://www.statista.com/statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/ (last visited August 25, 2024)
Share of consumers who will make a larger share of their gift purchases over Black Friday and Cyber Monday compared to the previous year in the United Kingdom (UK) in 2022, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345921/consumers-buying-more-gifts-during-black-friday-weekend-uk/
