In October 2022, Lu of Magalu (handle: @magazineluiza) was the most followed virtual creator on Instagram, having amassed six million followers. Lu was created in 2009 and represents the Brazilian retailer Magalu (Magazine Luiza). Nobody Sausage, created by artist Kael Cabral, ranked second with 4.3 million followers.
Leading virtual creators on Instagram worldwide as of October 2022, by number of followers
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NeoReach. (November 10, 2022). Leading virtual creators on Instagram worldwide as of October 2022, by number of followers (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1345906/instagram-virtual-creators-followers/
NeoReach. "Leading virtual creators on Instagram worldwide as of October 2022, by number of followers (in millions)." Chart. November 10, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1345906/instagram-virtual-creators-followers/
NeoReach. (2022). Leading virtual creators on Instagram worldwide as of October 2022, by number of followers (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1345906/instagram-virtual-creators-followers/
NeoReach. "Leading Virtual Creators on Instagram Worldwide as of October 2022, by Number of Followers (in Millions)." Statista, Statista Inc., 10 Nov 2022, https://www.statista.com/statistics/1345906/instagram-virtual-creators-followers/
NeoReach, Leading virtual creators on Instagram worldwide as of October 2022, by number of followers (in millions) Statista, https://www.statista.com/statistics/1345906/instagram-virtual-creators-followers/ (last visited July 22, 2024)
Leading virtual creators on Instagram worldwide as of October 2022, by number of followers (in millions) [Graph], NeoReach, November 10, 2022. [Online]. Available: https://www.statista.com/statistics/1345906/instagram-virtual-creators-followers/