Share of consumers purchasing wine via digital channels in France 2012-2024

Published by Lynn Beyrouthy, Apr 10, 2024
In 2012, around 12 percent of consumers bought wine online in France. Wine e-commerce user penetration steadily increased in the following years, reaching 46 percent in 2021. This figure eventually decreased to 33 percent in 2024, as the long pandemic lockdowns that spurred online spending came to an end.

Share of consumers buying wine online in France in selected years between 2012 and 2024

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Release date

March 2024

Region

France

Survey time period

December 2023

Number of respondents

1,058*

Age group

18-65 years

Supplementary notes

* Respondents in the 2024 edition. This number varies from one edition of the survey to another.

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