In 2022, nearly 20 percent of consumers in the United Kingdom said that they already knew what they were going to buy on Black Friday and Cyber Monday that year. This share was much higher for millennials and much lower for baby boomers.
Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna. "Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation." Chart. November 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna. (2022). Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna. "Share of Consumers Who Already Know What to Purchase during Black Friday and Cyber Monday in The United Kingdom (Uk) in 2022, by Generation." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/
Klarna, Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation Statista, https://www.statista.com/statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/ (last visited August 25, 2024)
Share of consumers who already know what to purchase during Black Friday and Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345885/shoppers-who-know-what-to-buy-during-black-friday-weekend-uk/