A 2022 survey of adults in the United States found that over 50 percent of them expected the companies to handle their collected data securely, and only that did not make them have a better opinion of a company. When it came to different generations, Gen Z was the less concerned group, with 31 percent of respondents not knowing or having no opinion regarding this. On the other hand, baby boomers were more interested in their data's safety, with 75 percent stating that keeping their data secure is their basic expectation from the companies.
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation
Characteristic
Keeping my data private and secure is my baseline expectation, and this alone does not make me think better of a company
When a company keeps my data private and secure, it is exceeding my expectations, and I feel better about the company
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Morning Consult. (November 9, 2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation." Chart. November 9, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. (2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards Companies Based on Data Safety Practices in The United States as of October 2022, by Generation." Statista, Statista Inc., 9 Nov 2022, https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult, Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation Statista, https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/ (last visited December 22, 2024)
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph], Morning Consult, November 9, 2022. [Online]. Available: https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
