A 2022 survey of adults in the United States found that over 50 percent of them expected the companies to handle their collected data securely, and only that did not make them have a better opinion of a company. When it came to different generations, Gen Z was the less concerned group, with 31 percent of respondents not knowing or having no opinion regarding this. On the other hand, baby boomers were more interested in their data's safety, with 75 percent stating that keeping their data secure is their basic expectation from the companies.
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation
Characteristic
Keeping my data private and secure is my baseline expectation, and this alone does not make me think better of a company
When a company keeps my data private and secure, it is exceeding my expectations, and I feel better about the company
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (November 9, 2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation." Chart. November 9, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. (2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards Companies Based on Data Safety Practices in The United States as of October 2022, by Generation." Statista, Statista Inc., 9 Nov 2022, https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult, Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation Statista, https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/ (last visited July 22, 2024)
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph], Morning Consult, November 9, 2022. [Online]. Available: https://www.statista.com/statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
