Across all product categories, Amazon was the place where online shoppers in the United States most often began searching for specific products in 2022. For household products, 45 percent of shoppers reported beginning their searching on the e-commerce giant's platform. Additionally, 23 percent started their household item searches on Walmart's online platform.
E-commerce channels where consumers start searching for products in the United States as of 2022, by product category
Characteristic
Amazon
Walmart
Target
Membership warehouse club website/app (e.g. Costco.com, Samsclub.com, BJs.com)
Specific brand website/app
Used/refurbished item marketplace website/app
Social media website/app
Other
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Activate. (October 26, 2022). E-commerce channels where consumers start searching for products in the United States as of 2022, by product category [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1345825/online-spending-habits-inflation-us-product-category/
Activate. "E-commerce channels where consumers start searching for products in the United States as of 2022, by product category." Chart. October 26, 2022. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1345825/online-spending-habits-inflation-us-product-category/
Activate. (2022). E-commerce channels where consumers start searching for products in the United States as of 2022, by product category. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1345825/online-spending-habits-inflation-us-product-category/
Activate. "E-commerce Channels Where Consumers Start Searching for Products in The United States as of 2022, by Product Category." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1345825/online-spending-habits-inflation-us-product-category/
Activate, E-commerce channels where consumers start searching for products in the United States as of 2022, by product category Statista, https://www.statista.com/statistics/1345825/online-spending-habits-inflation-us-product-category/ (last visited July 05, 2024)
E-commerce channels where consumers start searching for products in the United States as of 2022, by product category [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1345825/online-spending-habits-inflation-us-product-category/