Across all displayed consumer goods categories, consumers in the United Kingdom said they that they would shop more online than in-store over Black Friday weekend in 2022. Erotic materials and toys was one of the categories with the highest share of consumers expecting to shop more online, which is understandable considering consumers' wish for discretion. Home and garden was the category with the lowest share of online shoppers.
Online and offline shopping preference for Black Friday and Cyber Monday among consumers in the United Kingdom (UK) in 2022, by product category
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Online and offline shopping preference for Black Friday and Cyber Monday among consumers in the United Kingdom (UK) in 2022, by product category [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1345798/categories-uk-consumers-shop-more-online-and-offline/
Klarna. "Online and offline shopping preference for Black Friday and Cyber Monday among consumers in the United Kingdom (UK) in 2022, by product category." Chart. November 16, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1345798/categories-uk-consumers-shop-more-online-and-offline/
Klarna. (2022). Online and offline shopping preference for Black Friday and Cyber Monday among consumers in the United Kingdom (UK) in 2022, by product category. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1345798/categories-uk-consumers-shop-more-online-and-offline/
Klarna. "Online and Offline Shopping Preference for Black Friday and Cyber Monday among Consumers in The United Kingdom (Uk) in 2022, by Product Category." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345798/categories-uk-consumers-shop-more-online-and-offline/
Klarna, Online and offline shopping preference for Black Friday and Cyber Monday among consumers in the United Kingdom (UK) in 2022, by product category Statista, https://www.statista.com/statistics/1345798/categories-uk-consumers-shop-more-online-and-offline/ (last visited November 22, 2024)
Online and offline shopping preference for Black Friday and Cyber Monday among consumers in the United Kingdom (UK) in 2022, by product category [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345798/categories-uk-consumers-shop-more-online-and-offline/
