The number one factor contributing to American consumers' perception of an RTD alcoholic beverage as premium was offering new flavors. Following this was the beverage being marketed by a well-known brand.
Factors contributing to consumer perception of premium ready-to-drink alcoholic beverages in the U.S. in 2022
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IWSR. (February 10, 2022). Factors contributing to consumer perception of premium ready-to-drink alcoholic beverages in the U.S. in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1345784/premium-rtd-alcohol-perception-us/
IWSR. "Factors contributing to consumer perception of premium ready-to-drink alcoholic beverages in the U.S. in 2022." Chart. February 10, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1345784/premium-rtd-alcohol-perception-us/
IWSR. (2022). Factors contributing to consumer perception of premium ready-to-drink alcoholic beverages in the U.S. in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1345784/premium-rtd-alcohol-perception-us/
IWSR. "Factors Contributing to Consumer Perception of Premium Ready-to-drink Alcoholic Beverages in The U.S. in 2022." Statista, Statista Inc., 10 Feb 2022, https://www.statista.com/statistics/1345784/premium-rtd-alcohol-perception-us/
IWSR, Factors contributing to consumer perception of premium ready-to-drink alcoholic beverages in the U.S. in 2022 Statista, https://www.statista.com/statistics/1345784/premium-rtd-alcohol-perception-us/ (last visited January 08, 2025)
Factors contributing to consumer perception of premium ready-to-drink alcoholic beverages in the U.S. in 2022 [Graph], IWSR, February 10, 2022. [Online]. Available: https://www.statista.com/statistics/1345784/premium-rtd-alcohol-perception-us/
