Super apps: drivers of consumers trust in publishers 2022
According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), the main driver for entrusting a publisher the most with creating and managing a super app was its overall reputation for 25 percent of respondents. Confidence in data security and fraud prevention was the main driver behind a publisher being trusted with creating a super app for approximately 50 percent of respondents.
