According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), the main driver for entrusting a publisher the most with creating and managing a super app was its overall reputation for 25 percent of respondents. Confidence in data security and fraud prevention was the main driver behind a publisher being trusted with creating a super app for approximately 50 percent of respondents.
Factors influencing trust of consumers worldwide in super app publishers as of January 2022
Characteristic
Most trusted to provide a super app
Trusted, but not most trusted to provide a super app
Survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website.
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PYMNTS. (July 14, 2022). Factors influencing trust of consumers worldwide in super app publishers as of January 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS. "Factors influencing trust of consumers worldwide in super app publishers as of January 2022." Chart. July 14, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS. (2022). Factors influencing trust of consumers worldwide in super app publishers as of January 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS. "Factors Influencing Trust of Consumers Worldwide in Super App Publishers as of January 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS, Factors influencing trust of consumers worldwide in super app publishers as of January 2022 Statista, https://www.statista.com/statistics/1345723/reasons-for-super-app-publishers-trust/ (last visited December 21, 2024)
Factors influencing trust of consumers worldwide in super app publishers as of January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345723/reasons-for-super-app-publishers-trust/
